Back in September we were gearing up to open Porterlight’s two week pop-up shop in central London. Wanting to make sure our evening talks about Adventure, Cycling, Technology, and Entrepreneurship go with a swing, we started contacting potential drink and snack sponsors seeing if they wanted to get involved.
Firing off the usual slew of emails that every drinks company has to wade through each day from hopeful event organisers begging for booze, one London distillery replied with an interesting counter offer. They weren’t interested in supplying our pop-up shop with free booze, but were very interested in ordering a cargo bicycle to use as a delivery bike.
As far as exciting orders go, it’s a great brief to receive!
Keen to lower their carbon footprint, East London Liquor Company want to use a cargo bike to deliver their premium London made spirits to bars and shops in East London.
I set to work, designing a bike that would reflect the artisan and handmade nature of East London Liquor Company’s work. The custom cargo bike would cruise London’s streets, and so be a great marketing and advertising bike for the company as they traveled around on their deliveries.
I’ve written before on why cargo bicycles in London make so much sense, and being able to customize the utility bike with East London Liquor Company’s own branding means it can blend into a bit of East London cool too.
Up front is a custom laser cut flying logo.
The main deck is occupied by a 148 litre aluminium weatherproof lockable crate.
East London Liquor Company wanted a bit of a retro vibe, so I sorted out the classic signboard for the centre of the frame.
Outback is a curving tailboard too.
Delivery day went smoothly, with the whole East London Liquor Company coming out to welcome their new London made cargo bike to the family.
If you’re interested in chatting about the potential for customising your own custom cargo bicycle, get in touch and see what Porterlight can do, or have a play with our custom cargo bike configurator. Getting a cargo bike handmade in the UK means that we can deliver a completely custom bicycle to perfectly suit your branding and delivery bicycle needs.