East London Liquor Company – Custom Cargo Bike

Porterlight Bicycles X East London Liquor Company - Custom Delivery Cargo Bike
Porterlight Bicycles X East London Liquor Company – Custom Delivery Cargo Bike

Back in September we were gearing up to open Porterlight’s two week pop-up shop in central London. Wanting to make sure our evening talks about Adventure, Cycling, Technology, and Entrepreneurship go with a swing, we started contacting potential drink and snack sponsors seeing if they wanted to get involved.

Porterlight hosted a cargo bike pop up shop in Covent Garden, London
Porterlight Bicycles hosted a cargo bike pop up shop in Covent Garden, London to showcase our custom cargo bicycles handmade in the city.

Firing off the usual slew of emails that every drinks company has to wade through each day from hopeful event organisers begging for booze, one London distillery replied with an interesting counter offer. They weren’t interested in supplying our pop-up shop with free booze, but were very interested in ordering a cargo bicycle to use as a delivery bike.

As far as exciting orders go, it’s a great brief to receive!

Keen to lower their carbon footprint, East London Liquor Company want to use a cargo bike to deliver their premium London made spirits to bars and shops in East London.

I set to work, designing a bike that would reflect the artisan and handmade nature of East London Liquor Company’s work. The custom cargo bike would cruise London’s streets, and so be a great marketing and advertising bike for the company as they traveled around on their deliveries.

Porterlight Bicycles X East London Liquor Company - Custom company delivery cargo bike - Designed and handmade in London
Porterlight Bicycles X East London Liquor Company – Custom company delivery cargo bike – Designed and handmade in London

I’ve written before on why cargo bicycles in London make so much sense, and being able to customize the utility bike with East London Liquor Company’s own branding means it can blend into a bit of East London cool too.

Porterlight Bicycles X East London Liquor Company - Custom delivery cargo bike branded up with the distillery's distinctive horse shield
Porterlight Bicycles X East London Liquor Company – Custom delivery cargo bike branded up with the distillery’s distinctive horse shield

Up front is a custom laser cut flying logo.

Porterlight Bicycles Custom cargo bike with laser cut branding metalwork
Porterlight Bicycles Custom cargo bike with laser cut branding metalwork

The main deck is occupied by a 148 litre aluminium weatherproof lockable crate.

Porterlight Bicycles Custom Cargo Bike featuring a massive 148 litre lockable weatherproof aluminium delivery crate
Porterlight Bicycles Custom Cargo Bike featuring a massive 148 litre lockable weatherproof aluminium delivery crate

East London Liquor Company wanted a bit of a retro vibe, so I sorted out the classic signboard for the centre of the frame.

East London Liquor Company custom cargo delivery bike out in Victoria Park London
East London Liquor Company custom cargo delivery bike out in Victoria Park London

Outback is a curving tailboard too.

Porterlight Bicycles Bringley Cargo Bike with East London Liquor Company's custom tailboard
Porterlight Bicycles Bringley Cargo Bike with East London Liquor Company’s custom tailboard

Delivery day went smoothly, with the whole East London Liquor Company coming out to welcome their new London made cargo bike to the family.

Custom bar plugs made from East London Liquor Company's own corks
Custom bar plugs made from East London Liquor Company’s own corks

If you’re interested in chatting about the potential for customising your own custom cargo bicycle, get in touch and see what Porterlight can do, or have a play with our custom cargo bike configurator. Getting a cargo bike handmade in the UK means that we can deliver a completely custom bicycle to perfectly suit your branding and delivery bicycle needs.

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