London is a city well suited to the cargo bike. The winding mass of streets and roads are usually choked with traffic from early in the day, till late at night. Through that static bulk of trucks, cars, taxis, and vans, however runs an extensive network of clear, fast, and direct bike lanes. From shared bus routes, to dedicated bike paths through the parks, this network takes many different forms, and may not even be obvious at first glance. But once you’ve got your cycling directions memorized (or my preference, a phone running Google maps shouting turn-by-turn points at you!) crossing London by bike is a straightforward breeze.
It makes sense therefore that when the disruptive takeaway food start-up Deliveroo took a look at London, they realised that bicycles would be the fastest, and most efficient way of connecting their hungry customers with the city’s many restaurants. Deliveroo’s distinctive bicycle pannier boxes have quickly become a standard London sight, strapped on to their riders’ bikes with varying degrees of success. When it came to making large deliveries of food to whole offices, events, and promotional events however, a more efficient cycling solution was needed. Enter the bike lane, Porterlight Bicycles collaboration with Deliveroo to design an ultimate London cargo bike.
Deliveroo approached us with a brief outlining their cargo capacity needs, a reference for their favourite shade of green, but mostly with an enthusiasm for finding a London built solution to carrying cargo through the city by bike. We set to work designing an eye-catching cargo bike that not only communicates the Deliveroo brand instantly, but one that can also deliver those all important hot-food orders quickly and safely.
First up was stretching the main cargo deck beyond the normal 60cm long space on our Bringley cargo bike model. An easy adjustment to make in our North London workshop, and one that quickly makes this a super capable cargo bicycle. Next we fabricated a sturdy rear rack for the back, so that Deliveroo can continue to use their standardized equipment for their rear rack boxes on their new cargo bike.
We set up the 160mm Avid BB5 disc brakes back and front that we equip all our cargo bikes with, to provide ample stopping power no matter how wet the capital’s streets get.
Leading the way at the front, is a custom laser-cut logo emblem to really show off the Deliveroo brand (in case passers-by miss the other two metres of Deliveroo green bike arriving behind it!).
A classic centre board mounted in the bike’s frame provides additional branding power, and a hint of retro charm reminiscent of the old butchers’ bikes that also used to ply the same streets.
We also included our normal Porterlight branding flourishes on the frame.
Whilst some puncture resistant Schwalbe Road Cruiser 20” whitewalls finish the look.
All of which comes together to complete a tasteful, yet brutally efficient way for the company to get hot food around London at high speed.
We had a lot of fun developing and building up this Deliveroo concept bike, so if you’ve also got a need for an eye-catching, eco-friendly, low-running cost, and smile-to-face-bringing cargo bike for London, the UK, and beyond, drop us a word on our contact page, and we’d love to have a chat about all the possibilities.
Whilst you’re still reading on, why not take a look at another of our recent projects for the East London Liquor Company here, and see how a London built Porterlight cargo bike provided a modern way for the high-end distillery to get around town. Or hop over to our Twitter and Instagram pages, to see what we’ve been up to most recently.